Introduction
In today’s world where we are exposed to hazardous and toxic air and water, it has become crucial to maintain a healthy diet. However, with a fast-paced life where time is little, healthy food preparations seem very tiresome. In order to tackle the shackles of this gruesome reality, the idea of smoothie bombs perfectly fits in the busy calendars of many. All you have to do is blend a smoothie bomb, and Voila! A healthy drink packed with essential nutrients gets ready in no time.
What is a Smoothie Bomb
A smoothie bomb is a compressed block of healthy ingredients such as nuts, seeds, protein powders. etc which provide essential nutrients to a basic smoothie base. It can be added to any liquid, fruit or protein preparation to transform it to a balanced meal.
Smoothie Bombs are becoming highly popular amongst youngsters, middle aged people, gym goers, and are even recommended for geriatric nutrition.
Health Benefits
The health benefits that these bombs would provide depends on the ingredients incorporated. However, here is the list of all the benefits that smoothie bombs can provide:
- Aids in weight management: Since the preparation of this product focuses on low carbohydrates and high protein, these can help people on a weight loss diet, and also to those who want to manage a healthy weight.
- Boosts gut health: Gut friendly ingredients such as fiber facilitate the growth of gut friendly microorganisms. This in turn keeps the bowels in check.
- Keeps the body active: Amino acids in the high protein content support muscle repair and energy equilibrium—particularly helpful after exercise or after long work hours.
Market Size
The current market size of smoothie bombs is 664 million US dollars, and it is expected to grow more in the coming years.
Smoothie Bombs in India
Although smoothie bombs are gaining a high popularity in India, the current products available in the India market are expensive, and their availability is scarce.
New as well as the existing wellness brands can tap into this market and food consultants like the Frontline Food Consultants and Engineers (FFCE) facilitate with the formulation, planning, plant setup, and other requirements.
Protein rich smoothie bombs can be one such interesting idea to advertise these goodies. Loaded with nature’s goodness in a cube, protein bombs serve to be a stepping stone for wellness products that can be taken to a whole new level, and India serves as the perfect growth market for the same. With the help of food consultants and the right guidance, a strong product can be built, that provides the extra dose of supplements in the haywire world.
